![]() ![]() Reliance on Technology: If your website crashes, garners an overwhelming amount of traffic, or must be temporarily taken down for any reason, your business is effectively closed until the e-commerce storefront is back.Case in point: an item of clothing may be made from shoddier fabric than its online image indicates. Inability to Touch Products: Online images do not necessarily convey the whole story about an item, and so e-commerce purchases can be unsatisfying when the products received do not match consumer expectations. ![]() However, e-tailers like Amazon make the waiting game a little bit less painful by offering same-day delivery as a premium option for select products. Lack of Instant Gratification: When you buy an item online, you must wait for it to be shipped to your home or office.And although some websites let you chat online with a staff member, this is not a typical practice. Limited Customer Service: If you shop online for a computer, you cannot simply ask an employee to demonstrate a particular model's features in person.Easier to Retarget Customers: As customers browse a digital storefront, it is easier to entice their attention towards placed advertisements, directed marketing campaigns, or pop-ups specifically aimed at a purpose.International Sales: As long as an e-commerce store can ship to the customer, an e-commerce company can sell to anyone in the world and isn't limited by physical geography.The cost to operate digitally is often less expensive than needing to pay rent, insurance, building maintenance, and property taxes. Potentially Lower Start-up Cost: E-commerce companies may require a warehouse or manufacturing site, but they usually don't need a physical storefront.And many stores that solely exist online may offer consumers exclusive inventory that is unavailable elsewhere. ![]()
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